Center for Plant Conservation 2018-05-21T01:23:14+00:00

Project Description

Center for Plant Conservation

Working as an outsourced marketing and technology team

graphic of a bodhi leaf icon
photo of a small child and parent planting a seedling

Deliverables

Forest Design works closely with the CPC to develop strategy to spread the word about their good works, to help reach current and potential donors, update and maintain their public facing website and to assist with their extensive website database for researchers.

We serve as their outsourced marketing department and provide services as needed.

The Client

The Center for Plant Conservation is saving the rarest of rare plants for future generations – working with botanists to protect endangered plants. They build conservation knowledge and techniques to be used and shared globally to ultimately increase the number of protected plants in perpetuity.

  • website design and development

  • print collateral

  • social media strategy

  • campaign strategy and research

Donor Campaign

screenshot of Center for Plant Conservation mobile site
screenshot of Center for Plant Conservation website

Donor Campaign

screenshot of Center for Plant Conservation website
screenshot of Center for Plant Conservation mobile site

Giving Tuesday eMail Campaign

CPC email campaign screenshot

Website Update and Refresh

Center for Plant Conservation website update on mobile
Center for Plant Conservation website update

Website Update and Refresh

Center for Plant Conservation website update
Center for Plant Conservation website update on mobile

Participating Institutions Guidebook

graphic of Participating Institutions Guide for the CPC

Social Media Campaign

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Results

graphic of a bodhi leaf icon

After updating and redesigning the saveplants.org website we instituted a comprehensive donor campaign that incorporates the web, social media and e-newsletter outreach. We also developed a social media campaign featuring the botanical research of several of our Participating Institutions, botanical gardens and arboretums that work to save endangered plants. This has greatly increased engagement on Facebook, Instagram and Twitter and has created awareness about need to preserve these plants. Forest Design continues to work with the CPC team to meet all of their technology and collateral needs.

Other campaigns

Check out our design work

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