We provided strategy and presentation materials for donor solicitation for both private meetings and public presentations. This included an extensive scripted slideshow that detailed the need for a new library, the value of our library services, and showcased plans and schematic designs from the architectural firm. The slideshow is adapted for both presentation and as website material. We also focused on sustainability and eco-awareness by implementing a creative use of private webpages that are used in place of expensive, often discarded printed materials as a follow up to the donor request. These pages are customizable to each potential donor and reinforce the Library’s commitment to prudent use of funds and resources.
We also developed the branding, essential print collateral, Friends of the Capitola Library website, in memorial donation capability, and the social media campaign strategy used in this Capital Campaign.