Soquel Creek Water District 2018-01-12T23:18:41+00:00

Project Description

Soquel Creek Water District

Do More to Use Less Conservation Campaign and miscellaneous graphic and web design services

graphic of a bodhi leaf icon
photo of a Soquel Creek Water District customer saving water by utilizing a rain barrel

Deliverables

Our work with the Soquel Creek Water District ran deep. We developed a major conservation campaign, Do More to Use Less that was implemented throughout their outreach materials, including: an extensive “Your Neighbors Saving Water” section on the website; a series of large banners and signage to be hung in visible public spaces; and supporting print collateral such as ads, postcards, coasters, door hangers, flyers and brochures. During the Conservation Campaign we identified, interviewed and photographed influential customers, businesses, and community leaders creating a strong narrative of how to easily practice water-saving habits.

We completely redesigned the District’s website, first extensively interviewing staff and board members to determine needs in a new web platform. We then developed a robust, easy to mange website that can scale as needs grow. We also developed the first style guide for the District to establish a consistent brand for print collateral, signage, advertising, social media and the ever expanding website.

The Client

The Soquel Creek Water District is a public agency dedicated to providing a safe, high quality, reliable, and sustainable water supply to meet their community’s present and future needs in an environmentally sensitive and economically responsible manner. The District serves approximately 38,000 customers through 14,100 connections within mid-Santa Cruz County solely with groundwater. Ninety percent of their customers are residential.

  • conservation campaign strategy and development

  • website design and development

  • style guide

  • brochures

  • advertisements

  • photography

  • comprehensive campaign collateral

  • banner design for trade shows

Website strategy, design and development

screenshot of Soquel Creek Water District mobile website
screenshot of Soquel Creek Water District website

Website strategy, design and development

screenshot of Soquel Creek Water District websitescreenshot of Soquel Creek Water District mobile website

Soquel Creek Water District Style Guide

Soquel Creek Water District style guide

Conservation Brochures

Soquel Creek Water District Conservationbrochures

Do More to Use Less Street Banners

Soquel Creek Water District Do More to Use Less banners

Do More to Use Less Advertisements

Water is Precious print materials – postcards and coaster

Soquel Creek Water District conservation materials

Water is Precious print materials – brochure

Results

graphic of a bodhi leaf icon

After a series of Water District customer interviews we created a very successful conservation campaign. “Do More to Use Less” conveys authentic stories of neighbors sharing their water conservation efforts in creative and achievable ways- positioning less water use as a lifestyle enhancer instead of sacrifice. The “Do More to Use Less” campaign was applied to the website, banners, advertising, social media and brochures. The program was so successful customers began requesting to be featured in the campaign.

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