Our work with the Soquel Creek Water District ran deep. We developed a major conservation campaign, Do More to Use Less that was implemented throughout their outreach materials, including: an extensive “Your Neighbors Saving Water” section on the website; a series of large banners and signage to be hung in visible public spaces; and supporting print collateral such as ads, postcards, coasters, door hangers, flyers and brochures. During the Conservation Campaign we identified, interviewed and photographed influential customers, businesses, and community leaders creating a strong narrative of how to easily practice water-saving habits.
We completely redesigned the District’s website, first extensively interviewing staff and board members to determine needs in a new web platform. We then developed a robust, easy to mange website that can scale as needs grow. We also developed the first style guide for the District to establish a consistent brand for print collateral, signage, advertising, social media and the ever expanding website.